Wi-Fi: The Omni-channel Bridge Between the Online and Offline Worlds

Omni-channel promises a dream scenario for retailers and other brick-and-mortar businesses where a shopper can buy any item at any time of day or channel with consistency. 

The road to omni-channel is long and requires that retailers, quick service restaurants and other businesses with physical store locations retool themselves to cater to this new mobile consumer. 

As part of this transformation, businesses are faced with many in-store technology options, including Wi-Fi and BLE beacons. Wi-Fi as an indoor location technology – and in particular as an analytics technology – has a promising future to deliver personalized in-store experiences, services and applications.

This informative white paper written by ABI Research addresses the following topics about in-store Wi-Fi:

  • In-store technology options and how Wi-Fi is the best strategy to rapidly achieve omni-channel nirvana
  • New Wi-Fi enabled in-store services and analytics
  • How Wi-Fi will bridge the online and offline worlds
  • Market adoption of Wi-Fi and location based applications across key verticals
  • Future proofing your Wi-Fi investments

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