Definitive Guide - Measuring Offline Attribution

The Missing Piece in Marketing Attribution Models


Attribution continues to be a major blind spot for brick-and-mortar retailers who are feeding their models with incomplete data. In particular, many brands are missing data on when someone visits their physical locations but does not make a purchase – or purchases with cash. As a result, marketers are missing opportunities to optimize spend and influence the path to purchase.

Download the Guide to Measuring Offline Attribution to learn how to:

  • Leverage in-store visit data to understand omni-channel conversion
  • Evaluate the landscape of attribution partners - from Google to Marketing Evolution
  • Measure the store influence on the path to purchase to optimize marketing spend and maximize ROI

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