Framework for Evaluating the Accuracy of Location Data Technologies

Key Parameters for Understanding Location Data


As location data becomes an increasingly vital resource for brands seeking to better understand their customers and engage with them on a personalized level, accuracy in these datasets is more important than ever before.

Download the Framework for Evaluating the Accuracy of Location Data Technologies to learn:

  • Unique insights into Euclid's proprietary location dataset compiled by the Euclid Data Science team
  • The three main attributes against which to measure location data technology providers
  • The benefits and limitations of GPS, Beacon, and Wi-Fi technologies
  • How consumer transparency and trust come into play with location datasets

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