One of the most effective ways to get that information is through A/B or split testing. This is a simple way to test one marketing or operational approach against another, and determine which produces better results. A/B testing has been popular in the online world for a long time, where it is used to test everything from website designs to different offers.
Think A/B testing is only for online marketing? Think again. Download this how-to guide and learn how you can get granular about evaluating your in-store activities.