Measuring customer behavior in the physical world
Brick-and-mortar retailers can increase store performance by connecting with customers and prospects as they move through the offline marketing funnel. By understanding the various funnel stages and the triggers between them, operations teams can be highly prescriptive in the actions they take to connect with customers the right way at the right time.
In fact, location analytics and other offline measurement tools can help store managers determine how and when they should intervene for maximum effectiveness.
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