Forrester Report:

Analyze This: Web Style Analytics Enters The Retail Store

Report sheds light on key metrics unleashed by retail store analytics


Retail stores have been living in the analytical “dark ages” compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in analytics technologies are transforming how retailers win, serve, and retain customers within the physical store.

Download the Forrester Research Report to Learn:

  • What tools retailers use to gain a deeper understanding of customer behavior and optimize operations in the store.
  • The benefits of retail store analytics on many groups within an organization, including digital business and marketing.
  • Why retailers that break through the barriers to implement store analytics will gain an advantage over competitors.

"'For any retailer with a Wi-Fi network, [analytics] is a low-hanging fruit,' observes Steve Miller, VP of marketing and business development at Jo-Ann Stores."

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