The buying journey in today’s retail environment is increasingly blurred. According to Euclid's latest consumer report, 75% of millennials visit a store on a regular basis to see a product and then purchase it online later.
So, how do retail marketers take one of the greatest signals of intent - a store visit - and use that to deliver timely, personalized experiences? They must go beyond a single channel and device to recognize the actual shopper. By measuring an individual visit and activating that data across channels, marketers can better reach and inspire their customers in a privacy-safe way.
Watch the replay of the webinar to learn: