With the prevalence of smartphones and the growing buying power of millennials and Gen Z consumers, restaurants can be doing more to engage visitors with digital experiences in the physical world.
To understand which digital experiences patrons would value at their preferred chains, Euclid commissioned a study.
Download the report to learn:
"Women are slightly more motivated by perks than men. For example, 64% of the women said they’d log in [to wi-fi] to get access to an exclusive loyalty program; 57% of the men felt the same way"