Venues and arenas - once entertainment mainstays - are competing head-to-head with Netflix and other accessible entertainment options for consumers’ free time.
In order to appeal to digital-first Millennials and Generation Z fans (the most powerful generations in America), venues and arenas need to adapt or risk losing vital relevance and valuable revenue.
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"If venues and arenas can solve the issue of long, annoying lines, make parking painless, and bake simplicity into the seat booking process, they will surely win back the loyalty of consumers who would otherwise gladly default to streaming the game on TV in the no-hassle environment of their homes."