Complete Guide to Cross-Channel Marketing

Guide to Cross-Channel Marketing with In-Store Profiles

Deliver Consistent, Personalized Experiences in the Offline World

Shopper expectations have risen, growing the need for a unified customer view so that retailers can deliver personalized and relevant communications, regardless of the channel. But, in order to build this unified view, retailers need to fill in the missing link: in-store identity and behavior. 

Download this guide to learn about:

  • Why retailers are missing out if they aren't collecting customer profiles via in-store Wi-Fi
  • What retailers need to finally build a full view of the customer buying journey
  • Marketing opportunities that are unlocked with a unified, multichannel customer profile

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Expand Customer Database

Increase email capture and enrich database with customer demographics

Measure Online-Offline Attribution

Directly attribute digital marketing campaigns with in-store visits

Capture Customer Behavior

Understand customer identity and behavior in-store, regardless of purchase

Create Personalized Experiences

Leverage customer analytics to create authentic and engaging experiences

Capturing and analyzing billions of measurements everyday

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