As the holidays swiftly approach, retailers are poised to execute strategies that were prepared months in advance. The pressure is on, particularly at a time when most retailers are coming out of a strong third quarter and consumers are ready and poised to spend as much or more than they did last year.
If you’re a physical retailer, the omnipresent question - What’s Amazon going to do this season? - looms over it all. But should it?
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"Physical retailers should play up their one massive advantage - a brick and mortar presence - to attract customers who want to see, touch, and interact with the merchandise themselves."