Technology has a place in physical retail but it needs to enhance, not distract from the immersive experience of being in the physical location. This study reveals some of the consumer experiences that men tend to gravitate toward versus women and identifies the key aspects of the retail experience that create lasting impressions on each gender.
Download the Evolution of Retail, 2017 Men v. Women Shopper Report to Learn:
"In spite of current headlines, it does not appear that salespeople are disappearing from stores. In this regard, men and women are more similar than different. Survey respondents uniformly said they were not interested in visiting stores that do not have sales people (such as Amazon Go)."
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