Evolution of Retail:

2017 Gen Z Shopper Report

Generation Z behaviors offer a glimpse into the future of retail


Study reveals key generational differences in shopping behavior and the services brick-and-mortar retailers should embrace to engage with Gen Z shoppers.

Download the 2017 Gen Z Shopper Report to Learn:

  • Overall trends for brick-and-mortar and online shopping
  • How smartphones impact the in-store shopping experience
  • Which mobile app Gen Z uses the most while shopping in-store

"Both millennial and Gen Z respondents appreciate guest Wi-Fi and the social sharing it enables. Such services are more important to Gen Z (53%) than to millennials (41%)."

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