Brands today struggle more than ever before to maintain the loyalty of their customers. But where does the relationship between a brand and its customers break down? Euclid's latest survey revealed some of the most powerful factors that turn customers off a brand and how they can cement long-lasting relationships with customers and prospects.
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"Retailers must keep the customer journey front and center, paying particular attention to the areas where it can deteriorate. They must also navigate tricky political and cultural waters with grace and sensitivity."