Evolution of Retail:

Bad Moves: What Kills Customer Loyalty

What moves do brands make that risk ruining long standing customer relationships?


Brands today struggle more than ever before to maintain the loyalty of their customers. But where does the relationship between a brand and its customers break down? Euclid's latest survey revealed some of the most powerful factors that turn customers off a brand and how they can cement long-lasting relationships with customers and prospects.

Download the Research Report to Learn:

  • Which social or political actions cause consumers to boycott brands entirely
  • The critical points where the customer journey breaks down, both online and offline
  • What brands can do to prevent friction in the customer journey and build lasting loyalty

"Retailers must keep the customer journey front and center, paying particular attention to the areas where it can deteriorate. They must also navigate tricky political and cultural waters with grace and sensitivity."

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