In any industry, weathering change does not come easy - particularly for those companies that were built in and for another era.
Retail is no exception. Physical retailers are rightly reconsidering the role of brick-and-mortar for the modern consumer, retooling their strategies, and shifting their business practices to more effectively compete in a world remade through e-commerce’s influence. Meanwhile, consumer expectations are changing - and the old ways of attracting, retaining, and engaging customers are evolving right alongside them.
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"The role of physical stores may change, depending on the preference of the customer demographic, but they are still an important part of the retail landscape."