EKN Report: Build Customer Loyalty with Wi-Fi

How restaurants and retailers can leverage Wi-Fi to build customer loyalty

6 in 10 QSRs and 1 in 2 retailers lack an adequate understanding of customers that visit their physical locations. In a time when consumers are demanding more personalization and loyalty is fleeting, Wi-Fi can enable a friction-less way to understand more about visitors and deliver more relevant marketing.

In this report, you'll learn:

  • How restaurants and retailers can drive loyalty by collecting visitor data
  • What Wi-Fi capabilities and location technologies to focus on
  • Why location-based marketing is a must-have initiative for QSR and retail brands

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